Besides your customers and your profit, the next most important thing is your product. Quality products and services are easy to sell, as long as you find the right target buyer. iWebClick will help you evaluate your product from the consumer standpoint as well as provide a professional review.

Some business owners say that they wish they had no competition. Often when we look at products and help businesses evaluate an idea, we say that if there is no competition, it often means there is no market. iWebClick is never afraid to take your competitors head on. We will help you perform SWOT analysis and go after your competitor’s weaknesses and promote your strengths.

It is often the hardest and most contested topic for a business. Because we live in a consumer oriented world, buyers are often willing to shop around to get the best deal. Not all deals are made equal because today’s smart consumer appreciates one more thing to price, which is “bang for their buck.” iWebClick will always lead with value and if all else fails, come up with a clever promotion that will position your business ahead of your competition, without always having to give up your bottom line.

There are “No Bad Products” as long as you find the right buyers. In determining your marketing strategy, everything starts with your customer and determining the right market to target and serve. Once the market is identified and size and opportunity is determined, it becomes much easier to establish proper marketing channels and budgets.

There are multiple ways to reach your customers. Given the recent explosion of social media and modernization of consumer electronics as well as mobile internet trends, most economical and best ROI channel to date is the web. However, the web itself has grown into a multitude of different channels spanning from Search, Social Media and Mobile marketing. Within the Search world there are the Google, Yahoo and Bing and their partner networks that reach 80% of consumers. Although iWebClick specializes in web marketing, we have also worked with a number of clients on more traditional channel opportunities, ranging from radio, print and bill-boards.

If there is something iWebClick knows more than customer marketing, it is your presence on the web. Your website is your storefront and the face of your business. It is the thing that a customer will judge you by, before having evaluated your products and deciding whether they can trust your brand and part with their mighty dollar. iWebClick will analyze your site performance and advise you on the best strategy and changes that may need to be made for each specific marketing channel you are going to consider entering. Different channels will have different demands, and proper landing pages and content will have to be generated before going live.

In addition to Landing Pages and Content, the most important thing on your website are your “CTA” – Calls to Action and the steps you want to take your prospect through in order to convert him into a lead or sale. iWebClick specializes in funnel optimization and has years of experience in advising you of best practices and changes that have to be made in order to produce the best results.

As marketers, we will need to determine what to measure and what metrics will become the most important for your business. Some of the more common things we advise our clients to keep track of are their costs per acquiring new customers and their value per dollar spend on advertisement. We will help build the proper dashboards for your business and provide weekly/monthly reports to make sure both we and your business are on track to produce the desired ROI.

iWebClick will work with your Sales team and advise them on the product positioning, promotions and other marketing materials to help them improve their sales cycle in order to close deals faster with bigger order value.

In addition to advising your sales team, we will also help advise your Customer Service on company positioning, value factors and training materials to help them properly manage one of your most valuable assets – your customers.

Once the evaluation and strategy is done, we will help you manage the website changes which will be required to go live with your new marketing strategy. In the past we have worked both with our client’s dedicated web teams, contractors and design professionals, as well as offered our clients a full custom solution. We have a team of dedicated designers and web engineers to help take your site to the next level.

Finally, the last touches to going live is rolling out your web marketing channels.

In order to improve your business and marketing performance, you first need a baseline.  Once you are able to track and measure results, you can can strategize about ways to optimize.

One of the most successful and widely used techniques of site optimization is A/B testing. It is a  way to serve your prospects various types of website content on the same web page with different messaging, images and calls to action; later measuring which of the options is driving results.

Some website make changes based on a hunch, or personal opinion, but best practices dictate that only performance driven changes improve the bottom line.  After doing A/B testing, you can achieve best performance over time and only updated you websites with changes that have been tested and chosen to drive improvement.