Before the online era, people used to consume advertisements for products and services by listening to the radio, watching TV, or picking up a set of yellow pages when looking for a local plumber, as an example. In the online world, the consumer behavior has changed. Customers rely significantly more on Search Engines and Review sites when in the market for a product or service. The storefront has been converted into a website. In order to be successful online, businesses need to convert to the new modes of marketing and remake their storefront into successful websites.
In the world of online marketing, the following steps need to be taken:
Traffic has to come somewhere. Since your website is your storefront, you need to have great Web Design.
If you ever walked into a store, you know what store front looks like. You probably experienced good stores and bad stores. There are stores that are easy to navigate, and then there are stores that are cluttered. Design is the key. Once you have the right design, you need to Develop the right Infrastructure of your website. The infrastructure has to be flexible and has to have the right components for SEO optimization. It also has to have the right ambiance in order to set the shopping experience on your website apart from a shopping experience with your competitors.