What is affiliate marketing?

Affiliate marketing is an advertising model that works particularly well online. It allows businesses to sell their products and services through Affiliates. Affiliates are other websites who have their own audiences that may be interested in a particular product, or to optimize their sites through Organic Search to rank for the keywords that are relevant to your product or services. Ultimately, affiliate marketing gives a business a virtual sales force of online salesman, while giving affiliates a way to make money online without producing their own products or services. Affiliates receive a commission based on sales in return for their promotion.

How does it work?

• The customer visits an affiliate’s website.
• The customer clicks on the link to purchase the service or product
• The customer is sent to the business’s website
• The customer completes transaction
• The affiliate gets paid based on the sale or lead

Benefits of affiliate marketing

The main benefit of affiliate marketing is that the entire process is based on specific actions. Businesses only pay when they receive sales, and affiliates receive commission when they generate sales or leads. This is an superb way for businesses to track their marketing budget and a great way for affiliates to see where they are actually making money.