Mobile Marketing

When was the last time you were on your phone? Ohh let’s see… Chances are you are reading this on your Smart Phone using an iOS or an Android device. Recent trends in Mobile usage is explosive, and as a marketing company, we are very excited about the opportunity. Mobile Phone has provided us with an ability to be able to reach an "on the go" audience right when they need it.
Your Mobile Phone is a very powerful tool. Outside of the cool Apps (where we are able to reach your prospects using Apple iAd and Google AdMob platforms) – Mobile is about information at your fingertips. Whether using Siri or Google’s Assistant, or simply searching for whatever you need, Mobile is about accessibility. It’s about being able to find what you are looking for from anywhere.
Mobile is now coined as the next big trend in marketing, and it is for the most part. However, one must always remember that plain visitors do not turn themselves into prospects and are often the wrong prospects all together.

Take a business that installs copper piping in your home. If they start marketing on Mobile device and start bidding on keywords like pipe replacement, or plumbing, it’s possible that the person looking for such a service on the mobile phone is doing so out of urgent necessity. They may be doing it because they have clogged pipe or are in need of basic rooter services. Although both activities have to do with plumbing, the former is somewhat a big decision and is most often going to be researched significantly first, likely to be done from a desktop computer rather than a mobile phone. On the other hand, if you are in the business of repairing auto-glass, then Mobile Advertisement is perfect for you.
Bottom line is that Mobile can be a great way for you to reach an audience, assuming that the audience is the right one for your business.