What is PPC a.k.a SEM or Paid Search?

Pay per click is the fastest method to bring ready-to-buy customers to your website. You may have noticed sponsored listings at the very top and down the right hand side of the major search engines when you were searching for something. These listings provide a fast and inexpensive way to capture highly qualified customers within minutes of placing your ads. PPC is effective because it matches and brings your potential customers to your website through keyword campaign that we design for you. At iWebClick , each campaign we manage is unique. We offer full service solutions for setup, management, conversions and reporting within major search engines.

How does it work?

• We develop a list of keywords representing the services you offer or the products you sell
• We write targeted ads matching those keywords and upload the keywords lists, the ads,and bid prices to major search engines
• When your potential customer performs a search using the keywords we developed, they will see your ad appear in the sponsored links section.
• As soon as your potential customer clicks on your ads, they will be directed to the most relevant page of your website, where you can entice them with you great offers and make them a paying customer.

Benefits of PPC

PPC is the most effective form of marketing today. Even though you pay for each click/ visitor you get to your site, PPC allows you to select the most appropriate targeted audience, searching to find a service/product to purchase. Others will say that SEO is also very targeted to the specific audience, however, SEO is much harder to control, thus making it the number two most effective, after PPC.

A successful PPC campaign requires constant management of keywords, selection of keywords, bid management, ad placement, scheduling, and more. At iWebClick, we take the guesswork out of PPC, allowing you to focus on other important aspects of running your business. We create and implement unique and successful PPC campaigns for all our clients. It won’t take long for customers to come knocking at your door.

In addition to being the most effective, PPC is the most tracking friendly. In our report to you, we will be able to tell you where your visitors are coming from, what they do on your site, and which visits convert to sales. This information helps us make your pay per click campaign even more efficient.