What is email marketing?

Email marketing is the use of email in marketing communications. In the online world, email marketing is comparable to direct mail, a print newsletter, placing ads in subscription magazines and newspapers. Those who are unfamiliar with email marketing might think that it’s outdated and don’t really understand the benefits. But the fact is that email marketing works! The reasons are:

• Email marketing allows targeting
• Email marketing is data driven
• Email marketing drives direct sales
• Email marketing builds relationships, loyalty and trust
• Email marketing supports sales through other channels

How does it work?

• We send direct promotional emails to attempt and acquire new customers or encourage existing customers to buy again
• We send emails designed to encourage customer loyalty and enhance the customer relationship
• We placing your marketing messages or advertisements in emails sent by other
• iWebclick’s email marketing services and solutions support database integration, segmentation and multiple other techniques for improving the targeting of outgoing messages. We use advanced methods to generate on-the-fly emails tailored to an individual receivers.
• Email promotions and offers create instant action: sales, downloads, inquiries, registrations, etc.

Benefits of e-mail marketing

Sending email is much cheaper than many other ways of communication.
Email lets you deliver your message directly to your target audience.
Email marketing has proven to be very successful for those who have the right implementation strategy.
Educational email newsletters and other emails send to offline stores
and events, prepare the way for catalogs, build awareness, contribute to
branding, strengthen relationships, encourage trust and cement loyalty.